Understanding Webflow’s New Pricing: Your Guide to Choosing the Right Plan for Your Needs
Webflow recently announced a series of pricing and product updates designed to support their evolution into a full-fledged Website Experience Platform (WXP). These changes aim to streamline the way you build, manage, and optimize your sites—all within a single, integrated environment. While the updates may feel like a lot to take in, they actually offer more flexibility, scalable plans, and clear pathways to choose the right features for your project.
Below, we’ll unpack what’s new, what it means for you, and how to pick a plan that matches your unique needs.
Key Changes in Webflow’s Pricing & Product Strategy
- User Limits & Seats:
Previously, the number of collaborators was tied to your Workspace plan. Now, users and Workspace plans are separate. This means no more forced upgrades just because your team grew by one or two people. Instead, you have new seat types—Full, Limited, and Free—allowing you to scale your team access more flexibly. - Refined Workspace Features:
Webflow is shifting certain features to align better with the needs of different user groups. For example, advanced staging capabilities and site-level roles are now reserved for higher-tier plans, while core features remain accessible in entry-level plans. This creates a clearer distinction between plans designed for solo entrepreneurs and small teams, versus those built for agencies and rapidly growing organizations. - Transition to Edit Mode & Client Seats:
The legacy Editor will be deprecated in favor of the more integrated “edit mode.” To ease the transition, new “client seats” will allow agencies and freelancers to give their clients limited, secure access to their specific site without granting full Workspace access. This helps agencies maintain control while empowering clients to make certain changes independently. - Deprecating Logic & User Accounts:
Webflow is retiring their native Logic and User Accounts features. Instead, they encourage users to integrate best-in-class ecosystem partners. This move frees Webflow to focus on core WXP capabilities—design, CMS, analytics, optimization—while still letting you build membership sites or complex automations via specialized third-party tools.
Choosing the Right Plan for Your Needs
With the new structure, it’s easier to match your business case to the right combination of Site plan and Workspace plan. Think of it as a menu: Site plans unlock the ability to host and publish your site and add certain features, while Workspace plans help you collaborate, stage, and scale your development workflow.
Scenario 1: The Solo Creator or Small Business Owner
Example Need: You run a small marketing consultancy and need a clean, branded website to showcase your services and capture leads.
Recommended Setup:
- Site Plan: A Basic or CMS Site plan likely suffices. The Basic plan covers simple static sites, while CMS lets you manage blog posts, case studies, and other dynamic content effortlessly.
- Workspace Plan: The Starter Workspace plan (free) is great if it’s just you. You’ll have 1 Full seat included by default, so you can handle everything solo—no extra costs.
Why this works: It’s cost-effective and straightforward. You get unlimited form submissions on paid Site plans (no more counting form entries!), and enough CMS items to run a small blog or portfolio without hitting limits. The Starter Workspace gives you basic staging capabilities and 2 webflow.io staging sites for testing.
Scenario 2: The Growing Team or Startup
Example Need: You’re a startup with a small marketing team (3-5 people) and a developer. You need multiple staging environments, the ability to collaborate on content, and possibly some SEO customization.
Recommended Setup:
- Site Plan: The CMS or Business Site plan. If you anticipate publishing a lot of content or need custom code, Business can handle up to 300 pages and even more CMS items.
- Workspace Plan: The Core or Growth Workspace plan. Core gives you 10 staging sites and custom code support, while Growth unlocks unlimited staging, site-specific access, and more advanced roles. For a small team juggling multiple projects, the Growth plan’s expanded capabilities streamline collaboration and staging.
Why this works: You now have the flexibility to add seats as your team grows. Need a new marketing intern to make minor edits? Add a Limited seat. Want your designer to have full access to build new pages? Assign a Full seat. The Growth plan also grants password protection and 301 redirects for staging sites—crucial for testing complex site structures before going live.
Scenario 3: The Established Agency or Freelancer Serving Multiple Clients
Example Need: You manage multiple client websites, each with their own branding, content, and analytics needs. Your clients may want some control over their content but shouldn’t access the entire Workspace.
Recommended Setup:
- Site Plan(s): Each client’s live site should have an appropriate Site plan—likely CMS or Business, depending on complexity. For more demanding clients with large catalogs of content or high traffic, Business makes sense.
- Workspace Plan: The Freelancer or Agency Workspace plan. The Agency plan offers unlimited staging sites and advanced roles. This means you can spin up new staging environments for client projects without extra cost, maintain strict permissions, and provide “client seats” so your clients can edit their site via edit mode without seeing your other projects.
Why this works: Client seats are a game-changer. You can give your client secure, limited access to their site’s edit mode, so they can update a blog post or tweak copy, all while you keep full control over the Workspace. The Agency Workspace also includes advanced roles and permissions, letting you manage multiple contractors, designers, and content specialists efficiently.
Scenario 4: The Enterprise-Level Organization
Example Need: You’re a large company with multiple stakeholders. You need enterprise-level uptime, SLAs, scalable architecture, advanced security, and possibly custom integrations.
Recommended Setup:
- Site Plan: An Enterprise Site plan. You’ll get tailored solutions, guaranteed SLAs, and the capacity to handle massive traffic.
- Workspace Plan: The Enterprise Workspace plan. This includes dedicated support, custom billing options, enterprise security reviews, and advanced compliance measures.
Why this works: Enterprise ensures that as your company scales, your website can too—no surprises or downtime. Plus, you can easily manage a large team with custom permissions, priority support, and all the bells and whistles needed at the enterprise level.
What Do These Changes Mean For You?
- More Flexibility: You’re no longer locked into plans based solely on team size. Add only the seats you need, and pick the Workspace plan that fits your workflow.
- Streamlined Collaboration: With edit mode and the upcoming client seats, you can give stakeholders just the right amount of access. This reduces the overhead of managing multiple roles or worrying about accidental changes.
- Focus on the Core Experience: By deprecating Logic and User Accounts, Webflow encourages you to integrate with specialized partners, ensuring you get best-in-class functionality without bloating your core workflow.
- Long-Term Scalability: Whether you’re just starting or running an established agency, these changes align Webflow’s offerings with the natural growth of your business.
Need Help Navigating These Changes?
If you find the new pricing structure and plan options overwhelming, or you simply want expert guidance on how to optimize your setup, consider working with a top Webflow agency like Audax. At Audax, we specialize in helping businesses of all sizes unlock the full potential of Webflow—whether it’s choosing the right plans, migrating from a different CMS, handling Webflow maintenance, or building custom web applications that push Webflow beyond its standard capabilities.
Audax: Your Best Webflow Agency Partner
We’re not just a webflow development agency; we’re your strategic growth partner, ensuring that the plan you pick today scales with your goals tomorrow. With Audax’s expertise, you’ll navigate these pricing changes confidently, knowing you have a partner who understands the platform inside and out.
Ready to move forward? Reach out to Audax to discuss how we can help you select the perfect Webflow plan, streamline your workflows, and transform your digital presence into a growth engine. Our experience as one of the best Webflow agencies ensures you get the most out of Webflow’s new pricing, turning these changes into new opportunities for success.
Partner with Audax, your go-to Webflow experts, and discover how to leverage these pricing changes for long-term growth. Contact us today!