Webflow's pricing page confuses everyone the first time. Maybe the second time too. There are two separate billing tracks, several plan tiers, optional add-ons, and a free tier that runs out faster than you'd expect. This guide explains all of it in plain language. No jargon, no wasted paragraphs.
The One Thing You Need to Understand First
Webflow has two separate billing tracks, and most people panic thinking they need to pay for both. You probably don't.
- Site plan = your live website that visitors can actually access (the storefront)
- Workspace plan = the design and build environment where you create sites (the workshop)
If you're a business launching one site for yourself: you only need a site plan. Webflow's Starter workspace is free and perfectly usable for a single project. You will not pay anything extra to build.
Workspace paid plans exist for agencies and freelancers managing multiple client projects, or in-house teams who need collaboration features across several sites. For a typical business with one website, the free workspace is all you need.
Site Plans: What Your Published Website Costs
These cover your live site's hosting, bandwidth, and features. All prices are per month, billed annually.
| Plan | Monthly Cost | Good for |
|---|---|---|
| Starter | Free | Testing only (site lives on a webflow.io address, not your domain) |
| Basic | $14/mo | Simple sites with no blog or dynamic content |
| CMS | $23/mo | Most marketing and business sites with a blog or content section |
| Business | $39/mo | High-traffic sites or those with thousands of content pieces |
| Enterprise | Custom pricing | Large organizations with security requirements and dedicated support |
The CMS plan at $23/month is what most people actually need. It handles up to 2,000 CMS items (blog posts, products, team members, case studies) and 50GB of monthly bandwidth. For most small to mid-size business sites, that is more than enough.
The Business plan is worth it when your site gets serious traffic or you are managing thousands of content pieces. The Starter plan is not really usable for a real website. It is more of a sandbox for experimenting.
Workspace Plans: Only Pay If You Need To
The Starter workspace is free. For a business running one website, stop here — you don't need to spend anything on a workspace.
Paid workspace plans are for people managing multiple projects:
Freelancers and agencies building for clients:
- Freelancer: $16/month — solo developers juggling multiple client projects
- Agency: $35/month — teams collaborating on client sites
In-house teams who need more than the free tier:
- Core: $19/month — small teams with a handful of projects
- Growth: $49/month — larger teams needing custom roles and unlimited staging
- Enterprise: Custom — SSO, audits, advanced security
Extra seats cost $39/month per person. If you have a large team, factor that in early.
The Extras: Add-Ons Worth Knowing About
These are optional. You do not need them for a standard website. But they are useful in specific situations.
Localization ($9-$29/month): Lets you run your site in multiple languages without third-party tools. Essential plan covers up to 3 languages. Advanced covers up to 10. For businesses targeting global audiences, this is a clean solution. We broke this down in our Webflow Localization guide.
Optimize (starts at $299/month): A/B testing and personalization built into Webflow. You can test different versions of your pages and the AI figures out which one converts better. This is for teams with a serious conversion optimization focus. Most small sites do not need it.
Analyze (starts at $9/month): Webflow's native analytics tool. An alternative to Google Analytics if you want your data inside Webflow or prefer a privacy-friendly option. The entry price is low, so it is easy to add on.
Selling Products Online? There Is Another Plan
Webflow ecommerce is a separate add-on if you want to sell physical or digital products directly from your site.
- Standard: $29/month - up to 500 products
- Plus: $74/month - up to 5,000 products, no transaction fees
- Advanced: $212/month - up to 15,000 products, custom checkout
Webflow ecommerce works well for design-forward shops with a focused product range. For large catalogs or complex retail operations, platforms like Shopify are built more specifically for that job.
How Does This Compare to WordPress?
WordPress is free to download. But running a real WordPress site is not free.
A typical professional WordPress site costs: managed hosting ($25-50/month), a premium theme ($100-200/year), a page builder ($50-100/year), security plugin ($100/year), and a performance plugin ($50-100/year). That is roughly $400-700/year before any developer touches it.
A Webflow CMS plan is $276/year. That includes hosting, security, a CDN, automatic updates, and a visual editor your marketing team can actually use. No plugin conflicts, no PHP updates to worry about, no maintenance window on a Sunday night.
The honest answer: for most marketing and business sites, Webflow is cheaper when you factor in total cost over time. WordPress makes sense if you have a large existing site, a team with deep WordPress expertise, or specific needs that require the WordPress plugin ecosystem.
What Should You Actually Pay?
Here are three realistic scenarios:
A small business launching a new site: CMS site plan ($23/mo) + free Starter workspace. Budget $23/month, or $276/year. That's it. You don't need to pay for a workspace unless you're managing multiple projects.
A freelancer managing five client sites: Freelancer workspace ($16/mo) + five CMS site plans ($23/mo each, usually passed to clients). Your personal cost is $16/month. Clients pay their own site plans separately.
An in-house marketing team with global reach: Growth workspace ($49/mo) + Business site plan ($39/mo) + Localization Advanced ($29/mo). Around $117/month, or $1,404/year. Solid platform, no hosting headaches, multi-language covered.
If you are not sure which plan fits your situation, it is worth having a short conversation with someone who builds on Webflow daily. Reach out and we will give you a straight answer.
About the Author
Muhammad Ukasha is the founder of Audax Studio and Head of Development at Veza Agency Network. With 300+ projects delivered and 8 Awwwards-recognized builds, he specializes in enterprise Webflow development, API integrations, and AI automation for Fortune 500 companies and VC-backed startups. Connect on LinkedIn.
